KOnica minolta
2016

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The Digital Workplace of the Future


Research project for Konica Minolta done during my Master in Design Management at IED. We collaborate with them in order to help Konica Minolta to project the future.
 

CLIENT INTERLOCUTOR

Paul Chaplin, Leading Edge Community Manager, Konica Minolta

TEAM

Tessa Schwartzmann
Robert Sampson
Jordi Pedemonte

 
 

Process 

 

When developing this Innovation Project for Konica Minolta we went through the different steps of the Design Thinking approach. 

1

UNDERSTANDING

2

Synthesis and Ideation

3

Concept development

 
 

First Hypotesis

Can an office itself be a system?

 
 

Insights

Some insights from nine interviews and a Co-Creation session. For our primary and secondary research we also visited co-working spaces, offices and startups incubators. 

 

“I don’t want to adapt to work, I want the work to adapt to me.”

"Would like to see meetings fit my style of work. "

“The lack of privacy affects concentration and productivity”

“Seeing all the ideas physically, allows me to see the bigger picture and make better decisions”

 
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Challenge Redefinition

Based on our research and trends analysis we clustered the insights into different criteria. Finally we tackled three different challenges that can be part of the same solution.

 

How might we satisfy individual needs in a collaborative space?

How might we optimise the existing talent of people in the same space?

How might we make the flow of the information more natural?

 
 

Solution

 

Optimise motivation, expertise and creativity to obtain productivity that is natural and non automatized.

 

1

MAP MY SPACE

2

EXPERT FINDER

 

3

MINI PRINTER

 
 

Process & Methodologies

 

Understand

Hypotesis
Objectives Definition

_

Diagnose the Company
SWOT Analysis
Benchamark Analysis
Descriptive Value Web
Opportunity Space

_

Primary Research
9 Interviews
Co-Creation Session
Secondary Research
Trends Analysis

Synthesis and Ideation

Clustering Insights
Develop Persona
User Journey Map
Criteria Definition
Persp. Value Web
Opportunity Space

_

Message Map
Idea Brainstorming
Lego Serious Play

Concept Development

Bodystorming
Prototyping
Testing
Blue prints
Features Map
Implementation
Road Map


Project Results 

The project was presented to the client with and it was a very good succeed. This project will be part of the investigation that Konica Minolta is doing to face the future. Special thanks to all the IED staff and teachers as well as the project team.